We combine the most effective change management practices with executive coaching.
We grow as leaders as we grow our organizations. Because we cannot successfully transform our organizations and remain unchanged ourselves.
We believe
Scaling trust > growth at all costs
Strategy is the process of making a set of decisions that work cohesively to drive the business forward. We design your organization as a system with stakeholder needs and experiences and the tenets of trust embedded in your strategy. We do not design for growth at all costs, especially not at the expense of trust.
We believe
Purpose + people > process
An organization can have the best processes in the world and get nowhere without a clear purpose and the ability to bring people along. Whereas many change efforts start with process, we start with extreme clarity of purpose and the meaningful engagement of stakeholders, which enables all stakeholders to feel a sense of ownership and connectedness to the transformation process.
We believe
Collaborative experimentation > ego
No matter a person’s title, they cannot predict the future with absolute certainty, so we relieve everyone of that burden. Ego says one person can do it all, but that approach actually blocks an organization’s ability to identify and seize opportunities. Instead, we engage in experimentation together, and the collaborative effort is what yields the best results and unlocks opportunities that convert to revenue.
Meet the team
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Alaina Flowers
Founder
Principal Consultant & FacilitatorI have built organizations from the ground up, scaled early-stage companies, and transformed stagnant companies when survival was at stake.
I have personally led or consulted for dozens of social enterprises. I’ve seen up close how organizations struggle with the same challenges and then turn to the corporate sector for solutions. But the corporate sector doesn’t navigate the complexities and trade-offs inherent in double- and triple-bottom-line organizations. So, I experimented with other ways of working that grapple with those realities and developed a reputation for getting exceptional results without sacrificing my principles.
I drew on my experiences to develop the Integrated Organization Design™ method and founded Fresh Eyes to help the people who make our lives better do their work with excellence without burning themselves out along the way.
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Dr. Obi Amachi
Executive Coach
Business PsychologistAs an executive coach and organizational psychologist, I work with people during the hardest moments of organizational change to adapt their leadership.
My job is to surface what’s actually holding them back–whether that’s how they’re making decisions, how they’re showing up for their teams, what they’re having a hard time letting go, or what they’re afraid to admit they don’t know–and help them lead through it.
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Leti Bocanegra
Facilitator
Operations LeadI’ve spent over 20 years as the person organizations trust when they want things done well.
I’ve led operations across arts & culture, community development, and education–managing multi-million dollar budgets, multi-site teams, and everything in between.
Built for the work, not the overhead
We operate as a lean core team and bring in specialists if your engagement calls for it. If you have partners you already trust (e.g., an HR consultant, a social media manager), we work alongside them. If you don't, we have a network of specialists across strategy, marketing, sales, design, research, operations, technology, etc.
Free 1-hour working session
For executives of human-centered organizations
You’ll leave with a 1-page quick assessment of your organization’s strategic direction whether we choose to work together or not.